How to Make Money on TikTok in 20 Ways

Make Money on TikTok: TikTok has transformed into a powerful platform for creators and businesses alike, offering numerous opportunities to monetize content. With its rapidly growing user base and innovative features, TikTok provides various avenues to generate income. This article outlines 20 effective ways to make money on TikTok, catering to both new creators and seasoned influencers.

How to Make Money on TikTok in 20 Ways

1. Join the TikTok Creator Fund

The TikTok Creator Fund is a program designed to reward creators for their content based on engagement metrics. To qualify, you must meet specific criteria:

• At least 10,000 followers
• 100,000 video views in the last 30 days
• Age of at least 18

Once accepted, you can earn money based on the performance of your videos. The payout varies depending on factors like engagement and views, but it’s a straightforward way to start earning from your content.

2. Participate in TikTok’s Creativity Program Beta

Launched in early 2023, the Creativity Program Beta aims to incentivize creators to produce longer videos (over one minute). This program reportedly offers creators the potential to earn significantly more than the traditional Creator Fund. To participate, you need:

• A minimum of 100,000 video views in the past 30 days
• Engaging and original content

This program is an excellent opportunity for those who can create compelling long-form videos.

3. Sell Products Through TikTok Shop

The TikTok Shop allows creators and businesses to sell products directly within the app. This feature simplifies the shopping experience for users, enabling them to purchase items without leaving TikTok. Here’s how to utilize it:

• Set up a business account
• Create shoppable videos showcasing your products
• Use product tags in your content

This direct-to-consumer model is effective for brands looking to leverage TikTok’s vast audience.

4. Promote Affiliate Products

Affiliate marketing is a popular method for monetizing your TikTok presence without needing your own products. You can earn commissions by promoting other brands’ products through:

• Affiliate links in your bio
• Directing viewers to your other social media platforms where you can share more links
• Including promo codes in your video descriptions

This strategy requires building trust with your audience so they feel comfortable purchasing through your links.

5. Create Sponsored Content

Brands are eager to collaborate with TikTok creators for sponsored posts that promote their products or services. To attract sponsorships:

• Build a strong personal brand with a loyal following
• Engage with brands relevant to your niche
• Create a media kit showcasing your audience demographics and engagement metrics

The payment for sponsored posts varies significantly based on factors like follower count and engagement.

6. Use TikTok Ads for Your Business

If you have a business or product to promote, consider using TikTok Ads. The platform offers various ad formats, including

• In-feed ads that appear in users’ For You feeds
• TopView ads that take over the screen upon opening the app
• Branded hashtag challenges that encourage user-generated content

Investing in ads can help you reach a broader audience and drive traffic back to your website or store.

7. Go Live and Collect Virtual Gifts

When you go live on TikTok, viewers can send you virtual gifts as tokens of appreciation. These gifts are purchased with TikTok coins and can be converted into real money through:

• Diamonds (the platform’s digital currency)

To maximize earnings during live sessions, engage with your audience and create entertaining content that encourages gifting.

8. Offer Exclusive Content via TikTok Series

The TikTok Series feature allows creators to monetize exclusive content behind a paywall. You can create a series of up to 80 videos (each up to 20 minutes long) that users must pay to access.

To use this feature effectively:

• Create valuable content that justifies the cost
• Set competitive pricing for access
• Promote previews of your series to attract interest

This approach helps build a dedicated subscriber base willing to pay for premium content.

9. Start a Patreon or Similar Subscription Service

Using platforms like Patreon, you can offer exclusive content or perks in exchange for monthly subscriptions from your followers. Consider providing:

• Behind-the-scenes content
• Personalized interactions
• Exclusive live chats or Q&A sessions

Promoting your Patreon on TikTok can help convert casual viewers into committed supporters.

10. Crowdfund Projects

If you have an idea or project that requires funding, consider using crowdfunding platforms such as Kickstarter or GoFundMe. You can promote your campaign through engaging TikTok videos explaining your project and encouraging support from your audience.

11. Collect Tips from Followers

TikTok has introduced tipping features allowing creators to receive tips from their followers as a show of appreciation. You can also link external tipping platforms like Ko-fi or Buy Me a Coffee in your profile for additional support options.

12. Offer Personalized Shoutouts

If you have a considerable following, consider offering personalized shoutouts for fans willing to pay for them. You can set different price points depending on the type of shoutout (e.g., video vs. live). This strategy not only generates income but also fosters community engagement.

13. Collaborate with Other Creators

Partnering with other creators can expand your reach and introduce you to new audiences. Collaborative videos often perform well due to combined fan bases and shared creativity.

To find collaboration opportunities:

• Engage with other creators in your niche
• Participate in challenges or trends together
• Host joint live sessions

These collaborations can lead to increased visibility and potential monetization opportunities.

14. Grow and Sell Your TikTok Account

If you’ve built a sizable following on TikTok, consider selling your account once you’ve established it as an asset. Accounts with high engagement rates and follower counts can fetch significant prices in the market.

Ensure compliance with TikTok’s policies regarding account transfers before proceeding with any sale.

15. Invest in TikTok Spark Ads

Spark Ads allow brands to promote organic posts from creators as ads while still giving credit to the original creator. If you’re working with brands, this could be an additional revenue stream where you earn money from sponsored posts that are further promoted through ads.

16. Utilize TikTok Pulse for Ad Revenue Sharing

TikTok Pulse is an advertising program that allows creators whose videos appear alongside ads on the For You Page (FYP) to earn revenue share from those ads. While payouts may vary, this program offers passive income potential for high-performing videos.

17. Digital Products or Courses for Sale

If you specialise in a field (for instance, cooking or fitness), sell digital products like eBooks and online courses that you can advertise on TikTok videos. You can link these products in your bio or you can use shoppable posts inside the app.

18. Host Workshops or Live Events

Another great way to monetize is by providing workshops or live events that charge for attendance. It could be sharing skills related to your niche or conducting interactive sessions where the participants learn something new.

Create exciting video content selling these events ahead of the day.

19. Write Content On Trends With Engagement

Keeping up with TikTok trends can help your posts go viral, increasing view and sponsorship monetization potential.

Get involved with trends — whether a challenge or sound or hashtag, but always put your own spin on it.

20. Add User Engagement Using Contests and Giveaways

Conduct contests or giveaways to get your audience more involved with your content and promote brand partnerships when appropriate. This not only gets your followers buzzing but also brings in random people who may convert into loyal followers and pay you.

Conclusion

There are many methods for monetizing on TikTok, and they all require different games to play, plan ahead, get creative though. With these 20 strategies, you will be able to transform your passion for content creation into a full-time income source, whilst managing an active community around your brand.